Mature travellers plan carefully and look for reassurance before they book. An MMI certificate tells them, at a glance, that you’ve thought about what they need.
Apply by 15 December 2026 to be considered for the first monthly Index, published on 1 January 2027.
For national and regional tourism bodies.
For towns, cities and regions that want to stand out.
For hotels, guesthouses, restaurants and attractions.
Each is dated for the year and carries the MMI seal, ready for your wall, your window and your website. Because the year is on it, you may keep displaying it for as long as you like.
MMI Certified
Destination
2027
MMI Certified
Town
2027
MMI Committed
Partner
2027
Final certificate designs coming soon.
The first monthly Index is published on 1 January 2027 and updated every month after that. Our method was finalised in October 2026, and applications opened as soon as this process was complete.
Applications received by 15 December are assessed and independently checked in time for the first list. Applications are welcome all year round: later applications are included in the next monthly update, once assessed and if the score qualifies.
Early Boarders. Destinations certified before 1 January 2027 carry the title Early Boarder permanently, and certificates issued in November and December 2026 are valid for the whole of 2027.
Tell us about your organisation and show us your destination. It takes about ten minutes.
€295 for priority assessment within 5 working days, or €250 payable when your assessment is ready. Results and certificates are released once payment is received.
Our researchers assess your destination from public sources, under the same published rules as every other.
Score 75 or more, with no Health & Safety weakness, and your certificate and seal for the year are included.
75out of 100, with no Health & Safety indicator below 3.
Every indicator is scored from 1 to 5, and a total of 75 means a destination averages between 3.5 and 4 across all 11 of them: good to very good on everything that matters to mature travellers. The Health & Safety minimum is there because no amount of sunshine makes up for poor emergency care. The standard was fixed on 30 October 2026, before any scoring began, and applies to every destination alike.
A destination that falls short receives its full report, showing what held it back. After three months it may apply for reassessment at 75% of the original fee, giving it time to put things right.
Certification is awarded on a destination’s published score, made under the same rules as every other. That’s what makes the certificate worth displaying.
Apply online in about ten minutes, or talk to us first by email or a WhatsApp call.